Here’s a “behind-the-scenes” tale to give you a sense of what life is like at the wine shop:

The owners have this thing called “Pandora” which is an internet radio station that automatically plays music you like. And they have all these different stations they customized for their shop: Oldies, String Ensemble, Indie Twee Pop (blecch), etc.

But some of the stations they’ve designed seem like “after hours” stations, like: Would you really listen to your Huey Lewis & The News station during shop hours? Wouldn’t that make your customers think you’re bonkers?

Also, Classic Rock station? Are we really allowed to listen to this station while trying to sell fine wines to a sophisticated clientele?

Well, I just spoke to one of the owners and the answer is: YES!!!

CURRENTLY JAMMING TO ZZ TOP ON PANDORA RADIO WHILE SURROUNDED BY WINE!!! This works for me.

Buy some wine . . . enjoy some classic rock . . .

OH SNAP “SLOW RIDE” JUST CAME ON . . . wine store officially entering “Off The Hook” territory . . . you better come by and get a piece of this . . . I will be pairing Foghat and Merlot ALL NIGHT LONG . . .